Get to Know Us!

You could call me a "Gill" of All Trades.

My experience spans marketing strategy, media, content, project leadership, and systems. That range helps me see how the pieces fit, identify what needs attention, and work with you to get things moving.

It’s also the thinking behind The G.O.A.T. Consulting Firm: Gill of All Things..

Experienced perspective. Practical marketing leadership.

Ronda Shepard

Founder & CEO

I’ve spent over two decades helping brands make smart, effective marketing decisions — from early growth stages to large, complex organizations.

My background spans brand strategy, marketing, and media, where I’ve worked closely with brands, leadership teams, and operators to bring clarity to messy marketing challenges and turn ideas into plans that actually work.

Today, through TGCF, I partner with small businesses and Founder-led entrepreneurs who have built something solid but now are ready for more focus, better direction, and sustainable growth. I bring a calm, experienced perspective — helping you decide what matters, what doesn’t, and how to move forward with confidence.

Senior level marketing strategy.

Built for founder-led businesses.

After more than 20 years leading integrated marketing strategy, multi-million dollar portfolios and cross-functional teams for major national brands, I created TGCF (The Goat Consulting Firm) to bring that same level of clarity, structure and strategic leadership to growing businesses.

The work is not about adding more marketing activity. It is about building the right foundation, organizing the moving pieces and creating a system that can support growth.

20+Years

Integrated Marketing Experience

$79MM+

Marketing Portfolio Leadership

F500

Fortune 500 brand experience

Serious about the work. Easy about the process.

When you bring me in, you’re inviting me into your business home. And maybe everything isn’t cleaned up yet, but that’s okay. Think of me as the bestie who doesn’t judge the mess, helps you sort through it, and figures out what needs attention first.

My style is collaborative, practical and straightforward. And because I genuinely love this work, I want our time together to feel good too. Clear, productive and maybe even a bright spot in your day.